Other sports watched with interest at how today’s tools were used for a fight with narrative, hype, personalities and jeopardy
Some food for thought. Last week, the Guardian’s report on the “special exhibition” between the Hall of Fame boxer Floyd Mayweather and the celebrity YouTuber Logan Paul, was the second most-read story on our entire website. Millions read it, shared it, devoured it. A million Americans also paid $49.99 to watch on pay-per-view. Beforehand Mayweather had described it as “legalised bank robbery”. And it was. Yet people still willingly stuck their hands in the air and handed over their cash.
Related: Logan Paul v Floyd Mayweather ends in boos as each fighter makes millions