In motor racing, corporate speak takes on new and terrifying proportions
You would have thought that Formula One was a simple sport. Lots of chaps get into very fast cars, squeal away from the starting line, go round and round, some drive into the crash barriers and Lewis Hamilton wins. But no. As F1 returns with today’s Belgian grand prix, the Crypto.com Overtake award for the driver who overtakes the most throughout the season has been announced. An F1 high-up offered this by way of explanation: “The Crypto.com Overtake Award gives us the chance to celebrate drivers’ instincts to make bold and strategic moves which reflects the qualities needed when dealing in cryptocurrency.”
As an exercise in using corporate bilge to try to marry two quite incompatible things, I think you’d have to go a very long way to top that.