Broadcaster enjoys strong viewing figures after last-minute deal with Amazon to allow UK viewers to watch final for free
Channel 4’s bold decision to snap up the rights to show the US Open final has proved to be an enormous success, with a peak audience of 9.2 million Britons tuning in to watch the moment of Emma Raducanu’s triumph.
The broadcaster pulled off an unexpected last-minute deal to show the tennis match, paying Amazon a seven-figure sum to put the streaming company’s broadcast on free-to-air television. Its coup came as a surprise to the BBC, who had originally planned to show a highlights programme but was outmanoeuvred.