Bundesliga outfit TSG Hoffenheim have completed an 18-month training program of young coaches directly involved in football at the community level in partnership with streetfootballworld, Bundesliga International, and Transforming Young Stars of Africa (TYSA).A total of 34 selected young men and women took part in the training program, under the guidance of coaches from TSG’s academy. In addition to football-specific content, it also communicated personal and social skills in order to playfully open up the way to a more self-determined life for the participants.The training initiative was launched in East Africa at the beginning of 2020 and the first cohort of The first Bundesliga Youth Ambassadors (BUYAs) recently celebrated the completion of their training at a five-day event in Kitale.The ambassadors are active coaches and are involved in a variety of social and sports projects, with the goal of promoting development in their communities. The idea behind the initiative is to promote the already strong social awareness of the BUYAs and to use the global appeal of football to make a positive contribution towards the personal, social, and societal development of their areas.TSG’s U12 head coach Maximilian Roth supervised the project together with Yannick Wöppel of TSG Football School, Melanie Fink, and Head of TSG’s Internationalisation Tony Mamodaly and expressed his delight at the commitment of the participants.”The participants have developed enormously. The results, both in coaching on the pitch and in organizing and promoting their own projects, were impressively evident again at the final workshop. It was very important to us to be there in person again at the final workshop, as the entire project had suffered from the corona pandemic over recent months. Although we were also able to communicate all of the planned content virtually through online workshops, we were all the more pleased to be able to spend intense days with the whole group on and off the pitch again at the end,” he said.
