A brave new world. That’s the most precise explanation for the action of the Norwegian football club Tromso, located in a polar circle in the far north of Europe. They’ve just promoted the world’s first-ever kit with a QR code. It acts as a link to provide people with information on what is happening in Qatar and the sports washing when awarding the Arab state 2022 FIFA World Cup.🇳🇴 Up in the Arctic Circle, Norwegians Tromsø have become the world’s first football club to incorporate a QR code into a shirt.The code will take users to a page informing them about sports washing & human rights violations in Qatar.Photo: @TromsoILSource: @NordiskFootball pic.twitter.com/C7GCLYuRzK— The Sweeper (@SweeperPod) December 6, 2021 In a statement on the club’s website, Tromso said: “Hi, football world! It’s us from the high north again.”We hoped FIFA and Qatar would listen to us the last time, but obviously, money still trumps human rights and human lives. Remember that you one day will make your own accounting.”The most valuable asset here will not be the money you made – it will actually be how you treated other people. The scariest thing is that you know you treat people bad. Why else would you spend money trying to show a more beautiful surface of the terrible things you are doing.Tromsø IL launches the first kit in history with a QR code – focusing on sportswashing and human rights in Qatar. pic.twitter.com/mFb2YCJQ3r— TIL (@TromsoIL) December 6, 2021 “Well, we are back. Look at our new kit. The QR code takes you here. A page that will give you more and more information on what’s going on, on the ground in Qatar.”Please read up and consider the question: How many human rights violations will it take before the football community unites to demand better protection for migrant workers?”We can’t pretend football and politics are unrelated, and we must never look the other way when some use our beautiful game to overshadow human rights violations. We can change this together.”Stop sports washing. Keep the game clean.”MON: 20.00: (1.75) FREDRIKSTAD (3.50) KFUM (4.50)The club also announced they would be working closely alongside Amnesty International as well as Malcolm Bidali – a former migrant worker who was arrested in Qatar for blogging about the appalling conditions he and others were forced to work and live in.They said: “The club is now making a new push – this time in collaboration with Amnesty International and Malcolm Bidali, the former migrant worker who was arrested in Qatar for blogging about reprehensible conditions.”##EDITORS_CHOICE##
