French Ligue 1 strugglers Girondins de Bordeaux haven’t got a shirt sponsor anymore. And no, their sponsorship agreement didn’t expire but was broken off by the club for a rather odd reason.Company Winamax kept posting memes about their partners’ poor league form. At first, it was seen as a bit of fun, but the longer the season went on, and the deeper Bordeaux sank in the league standings, the angrier the club directors became. Until they decided enough was enough.Girondins de Bordeaux 2021/2022 : pic.twitter.com/QAHrRVdiHS— Winamax Sport (@WinamaxSport) January 16, 2022 “Write a sad story using just three words. – Girondins de Bordeaux.””We’ve had a sh*t season and exchanged it for another sh*t season.””Congratulations to Girondins de Bordeaux who haven’t conceded a goal for 20 hours!” – tweeted 20 hours after Bordeaux’s 6-0 defeat against Rennes”Getting a tattoo every time Bordeaux concede a goal” – along with a photo of a man covered in tattoosAfter months of tweets like these, Bordeaux directors came to the decision to break off the partnership, with the club’s general manager Thomas Jacquemier stating that Winamax’s style of communication was “contrary to the club’s spirit”.Sunday, 17.00: (4.00) Bordeaux (3.60) Strasbourg (2.00)If you thought that the Girondins’ now-former sponsors were hurt by the news – you’d be wrong. They used the opportunity to address Bordeaux’s leaky defence once more.”We’ve been looking for a good defence for an hour, but like the Girondins, we can’t find one.”Bordeaux are currently 19th in the Ligue 1 with just three wins all season. Everyone on Twitter is making fun of them. And they haven’t got a shirt sponsor anymore…
