As part of a sponsorship agreement between Spanish football giants Barcelona and Swedish audio streaming and media services provider Spotify – one of the most iconic soccer stadiums in the world, Camp Nou – is being rebranded as Spotify Camp Nou. Spotify will receive naming rights to the stadium and starting the 2022/23 season (for the next four seasons) the company’s name will also appear on the shirts of both the men’s and women’s teams.Barca plans many signings, but have problems extending their own playersIn a vote that will take place on April 3rd, the deal still has to get ratified by FC Barcelona’s Extraordinary Delegate Members Assembly. As Barcelona are in a huge amount of debt and sought to sell a stake in its media production division last year, the ratification likely won’t have much trouble passing.Spanish publication Sport reported that the deal is allegedly worth 310 million USD and according to some other sources – it could have been worth more, if the club had a higher percentage of “registered” fans (fans who gave the club access to names, emails, and other personal information). According to the report, only around 1 percent of the club’s 350 million followers are registered.Barca will be a formidable force next season! Kessie is going to Camp Nou – and so is ChristensenAlex Norström, Spotify’s chief freemium business officer, addressed the public with an official statement regarding the deal.”Spotify will use its sponsorship as an opportunity to amplify the work of artists in a way that brings the worlds of music and football together, giving a global stage to players and artists at Spotify Camp Nou.”“Spotify is working with Barça to leverage our access to in-stadium elements to amplify artists and enable discovery,”“For example, using the dynamic digital displays to showcase and geo-target relevant artists to Barça’s global TV audience. While viewers in Europe may see a message about one artist, TV viewers in India could be served a different and locally relevant message.”Sun 23:00: (2.10) Real Madrid (3.45) Barcelona (3.50)Essentially, this means that Spotify will be investing in those digital stadium ads that change based on your location and the channel you’re watching the game on. But that’s about the only specifics Norström reveals about the partnership, and he said Spotify is considering “other exciting pieces” the company will share more about later this year.Rakuten, the Japanese retailer, has sponsored the men’s team since 2017 while the toolmaker Stanley Black & Decker became the official shirt sponsor of the women’s team in 2018.
