In some ways, golf balls are like wine. If price is not a consideration, there are plenty of wonderful things to try. But in reality, many people look for something good that comes at a price that is easier to handle.
Titleist is best known for making the most-played golf balls in the game, the Pro V1 and Pro V1x, but in addition to outstanding performance, those balls come with a price tag of around $50 per dozen. For many players, that puts them out of reach. The Fairhaven, Massachusetts-based company also makes several other balls that are less expensive, and many of them have technologies and features that make them appealing to many golfers.
The Titleist Tour Speed and Tour Soft are two examples of balls designed for players who want a high-performing ball at a slightly lower cost, and Titleist just released updates of each.