Football’s holy grail, the FIFA World Cup Trophy, has touched down in Kenya as football world governing body’s beverage sponsors Coca-Cola goes on marketing overdrive ahead of the 2022 jamboree in the deserts of Qatar. Aboard a special FIFA chattered plane the highly coveted trophy was accompanied by Juliano Haus Belletti who is the FIFA World Cup™ trophy tour ambassador.“We are very excited to not only host the FIFA World Cup™ trophy but also one of the greatest footballers of all time and a football legend who played for key teams in Europe. Juliano is no doubt among the world-renowned players and football fans in Kenya can brace themselves for an experience of a lifetime when the trophy lands on the 26th of this month” Said Isabel Kariuki, Frontline Marketing Director, East and Central Africa Franchise.1/3President Uhuru Kenyatta today at State House, Nairobi, received the 18-carat gold FIFA World Cup trophy which is on a two-day tour of Kenya🇰🇪 ahead of this year’s World Cup in Qatar. #FIFAWorldCupTrophyInKenya pic.twitter.com/8q2vPOvrgX— State House Kenya (@StateHouseKenya) May 26, 2022 “By bringing Juliano Belletti here together with the FIFA World Cup trophy, we are hoping to inspire the next generation of footballers and hope that they can learn from his experience” She added.Juliano began his football career in Campeonato Brasileiro Série A with Cruzeiro, São Paulo and Atlético Mineiro, being awarded the Silver Ball by Placar for his performances on loan during the 1999 season. He is credited for his only goal for Barcelona that won them the UEFA Champions League in 2006 after which he then returned to Brazil, winning the national league with Fluminense in 2010. He earned 23 caps for Brazil from 2001 to 2005, scoring once. He was part of the teams that won the 2002 FIFA World Cup and competed at the 2001 Copa América and 2003 FIFA Confederations Cup.The FIFA World Cup™ Trophy is awarded to the winners of the FIFA World Cup™ while remaining in FIFA’s possession. Made of solid gold and weighing 6.142kg, the trophy depicts two human figures holding the globe aloft. Its current design dates back to 1974. As one of the most recognized sports symbols in the world and a priceless icon, the original FIFA World Cup™ Trophy can only be touched and held by a very select group of people, which includes former winners of the FIFA World Cup™ and heads of state. Because regulations state that the original trophy must remain in FIFA’s possession and cannot be won outright, the team winning the FIFA World Cup™ retains the authentic trophy temporarily and is then permanently awarded the tournament edition trophy, the FIFA World Cup™ Winner’s Trophy (which is gold-plated, rather than solid gold, and engraved with the year, host country and winners of the respective event).The original World Cup Trophy is in Kenya!! The trophy will be viewed at the KICC ON the Friday the 27th May 2022@CocaColaAfrica #BelievingIsMagic pic.twitter.com/ynVUGlmGlS— Kairũ Karega (@kairu_karega) May 26, 2022 The FIFA World Cup™ Trophy Tour by Coca-Cola is an extraordinary opportunity for people to take in a piece of football history and share their passion for the sport with each other. The emotions of seeing the original FIFA World Cup™ Trophy will stay in football fans’ memories forever.The trophy has been in the country twice before and was hosted by outgoing president Uhuru Kenyatta and the late Mwai Kibaki.
