ESPN’s streaming service ESPN+ gained exclusive rights to PGA Tour Live at the start of 2022.
Less than nine months in, the price is going up.
According to reports by Front Office Sports and Variety, the monthly subscription price of ESPN+ will go up $3 in late August.
The current price of ESPN+ is $6.99 and will jump to $9.99 per month in about five weeks. That’s an increase of 43 percent.
The Tour’s streaming move from NBC to ESPN is part of the PGA Tour’s nine-year domestic media rights portfolio that was announced in March 2020 and began with the Sentry Tournament of Champions in January.
Variety reports that the annual subscription price will go from $69.99 to $99.99.
For those consumers who are getting ESPN+ as part of a bundle along with Disney+ and Hulu, that monthly subscription rate of $14 will stay the same.
The move from NBC to ESPN+ increased the total number of hours of golf streaming, as more than 3,200 hours of new live streaming was added, bringing the total to more than 4,300 exclusive hours of action throughout the year.