Kenya Premier League Limited have announced DesignStudio as the League’s official branding partner as part of their phase two rebranding stage as per their strategic plan issued earlier.The body confirmed that DesignStudio will work across the board with the League, member clubs, and other stakeholders to rebrand the Kenya Premier League brand identity, website, and other media assets.Taiwo Atieno: American investors ready to pump Ksh 236 Million into KPLAccording to the Commercial Director of Kenya Premier League Taiwo Atieno, their aim is to create a brand that will be inspiration to fans from all walks of life and attract the best sponsors in the end.“In order to support the objectives in the Strategic plan and grow the Professional Game we felt we had to create the best sports brand in Africa that is both authentic to Kenya’s heritage and that would be impactful on the Global Sports Industry. We wanted a brand to inspire the Youth, the Fans, and the best Sponsors. And we wanted to work with an agency that matched and could deliver on our ambition. I believe we have achieved that with DesignStudio. We spent many months speaking with the team at DesignStudio and their energy, portfolio and professionalism was unmatched. This will be an exciting period for ALL Football stakeholders and all those who love the game. We shall involve as many stakeholders in the rebranding process as possible so we can truly deliver a unique Football brand for Kenya Premier League,“ Taiwo said.Taiwo outlines KPL plansDesignStudio is a global design agency that creates brands and experiences through radical collaboration with offices in London, New York, Shanghai, and Sydney.They have worked with some of the world’s most well-known brands including Airbnb, Premier League, World Rugby, Panasonic, British Airways, Logitech, AT&T, Riot Games, among others.Taiwo Atieno: Nairobi is not good for the growth of Kenyan footballThe company’s CEO Mark Liney expressed his gratitude at the opportunity to work with the KPL and will be hoping to bring on board the experience in sports heritage from their previous engagements.“We love the Kenyan Premier League’s vision for the future of the sport and we are honoured to be partnering together to grow the brand for the next chapter of the League, and the next generation of sports fans, in Kenya and beyond. We have a rich heritage in sports branding through our work with the likes of the Premier League, the Champions League and the New Taipei Kings and are passionate about the role of sport in communities, countries and the wider world. Amongst a nation of footballer lovers, we are so excited about the incredible opportunity to rebuild the profile of the sport and support the League’s ambition to grow football at a grassroots level for the players and fans of the future,” Liney said.
