In the name of research, I have gone down more rabbit holes on social media than I would ever admit to my boss, wasting countless hours looking at photos and watching videos when I should have been writing, talking to golf industry insiders or planning future projects. Instead, I tap the Instagram app on my phone, admire close-up images of a milled putter, scroll down a frame and inspect the handiwork of a wedge maker and check out a few Reels of Rory McIlroy swings and boom …. 20 minutes have vanished.
Every equipment company has invested in a social media department and turns out cool content that can teach you about their latest clubs, balls and accessories, but there is room for everyone and everything online. Equipment junkies can now get more behind-the-scenes access and insider information than ever before, if you know where to find it on social media.
If you need a break from work or holiday shopping, check out some of my favorite golf equipment accounts on Instagram (and be sure to follow me at @daviddusek for the latest drops and releases).