Italian champions AC Milan have signed a new sponsorship agreement with airline company Emirates, one that’s worth more than double compared to the previous one. According to the terms published in Italy, the famous club will receive over $30 million annually over the next 15 years. Since the previous contract was worth around $14 million per year, it will be a substantial increase in Rossoneri’s revenue.The airline’s logo has been featured on Milan’s jerseys since the 2010/11 season, but the cooperation with the United Arab Emirates company began in 2007.##NAJAVA_MECA_6890677##Since then, the sponsor has appeared on the first team kits in 590 games, in which the Rossoneri have scored 967 goals. Lastly, Milan will open a new office in Dubai, allowing it to enhance its communication and commercial strategy in the Middle East. It’s all about revenues and expanding the market worldwide.The airline welcomed a delegation from Milan this week. Conveniently, the team was in town to play in the Dubai Super Cup, the warm weather tournament organised during the World Cup break. Emirates’ company president Tim Clark welcomed coach Stefano Pioli and players Zlatan Ibrahimovic, Alessandro Florenzi, Davide Calabria and Mike Maignan, along with the sporting director and living legend Paolo Maldini – and expressed his joy upon signing the new contract.”We are excited to continue the collaboration with AC Milan and to create new opportunities to interact with one of the most passionate fans in the world. We have been at their side for over 15 years, and for the next phase of our partnership, we are devising innovative procedures together to best present both of our brands.”#ACMilan and @emirates have today announced the extension of their long-standing partnership. Emirates will continue as Official Airline Partner and a Principal Partner of the Rossoneri in a relationship that has successfully spanned over 15 years ➡️ https://t.co/a0ZCEaot6o pic.twitter.com/zZPRxrQQCk— AC Milan (@acmilan) December 15, 2022 AC Milan’s partnership with Emirates underlines the club’s commitment to strengthening its physical presence in the Middle East. The region is a strategic focus area for the Rossoneri, where football remains the most popular and played sport and the club has the support of over 2.5 million passionate fans. As a testament to the club’s commitment to the region, AC Milan plans to open a new office in Dubai, which will serve as a base for the club to develop further its commercial and communication strategy in the Middle East.
