Every year at Christmas, many clubs and athletes publish seasonal campaigns and advertising spots with Christmas content. It’s an opportunity to reach out to the fanbase through social networks to congratulate the holidays to their followers and produce an emotional response.##NAJAVA_MECA_6905715##Atletico Madrid is no exception. Every year they come up with an original ad. This year’s protagonist is an elf who turns out to be a Rojiblancos fan. He wanders around Madrid alone and unhappy because this year Spanish companies didn’t want to use elves for their Christmas commercials. 🧝 Who said there were no elves in the adverts this Christmas?🎄 The big Atleti family welcomes the Red & White elf! 🔴⚪ Merry and Red & White Christmas! pic.twitter.com/m7OIL5UeUK— Atlético de Madrid (@atletienglish) December 24, 2022 He’s sad and lonely until he enters a bar full of Atletico stars, old and new. The elf is greeted by Atletico’s captain Koke. Together, they toast Christmas with the motto “It’s a good time to remember that, no matter what, being an Atleti fan is a wonderful thing.”