Safe to say folks tuned in for the final round of the Masters.
Jon Rahm’s four-stroke win and his second major championship was the most-watched golf broadcast in the past five years on any network, CBS reported Tuesday. It averaged 12.058 million viewers, peaking at 15.021 from 7-7:15 p.m. ET. The numbers are up 19 percent from last year’s final round.
Sunday’s presentation on CBS totaled 16.251 million viewers in combined average viewership for the conclusion of the third and final rounds. Additionally, it also became the most-streamed round of golf ever on Paramount+, while recording double-digit year-over-year growth across households, minutes, and average minute audience (AMA) vs. last year’s final round of the Masters.
CBS Sports’ Masters Marathon delivers 16.251 million combined total viewers on CBS for coverage of Sunday’s Third and Final Rounds.
Details: https://t.co/pusqP8aDYm pic.twitter.com/HMs7WuFAKl— CBS Sports PR (@CBSSportsGang) April 11, 2023
The previous high for a final round was 2018, when Patrick Reed slipped on the green jacket. That Sunday averaged 13.045 million viewers.
Rahm chasing down four-time major champion Brooks Koepka, combined with the PGA Tour vs. LIV Golf storyline, made for a compelling Sunday. And the numbers reflect that.