Secure the bag: Sinner’s Gucci deal leads Wimbledon fashion revolution

Jannik Sinner’s rule-breaking beige bag marked him as part of a generation trying to differentiate itself from the Federer and Nadal era

Most sporting events have their own “catwalk” these days. The Premier League has its team bus-to-changing room stride, and the NBA its “tunnel fashion”.

At Wimbledon, it’s the corridor-to-court walk. But when Jannik Sinner, the 21-year-old Italian and men’s world No 8, emerged from the tunnel carrying a leather-trimmed canvas duffel bag covered in Gucci’s GG monogram, something felt different.

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