Venues matter. Look no further than those who tuned into the 2023 U.S. Women’s Open at Pebble Beach.
NBC Sports announced Tuesday the U.S. Women’s Open was the most-watched edition of the championship since 2014 at Pinehurst No. 2. It averaged 895,000 viewers, up 118 percent from 2022 and up 47 percent from 2021.
The 2014 event averaged 1.03 million viewers on NBC and ESPN2, ranking as the second most-watched U.S. Women’s Open since 2009 and the most-watched West Coast U.S. Women’s Open in 20 years.
Weekend viewership on NBC and Peacock – which included the first East Coast primetime coverage in U.S. Women’s Open history – averaged 1.34 million viewers, up 76 percent in 2022 (765,000 viewers) and 35 percent in 2021 (995,000 viewers).
Sunday’s final round on NBC and Peacock averaged 1.58 million viewers and peaked with more than 2.2 million viewers from 8:15-8:30 p.m. ET, as Allisen Corpuz closed out her first LPGA victory. The final round also ranked as a top-five sports program on Sunday.
Digitally, the U.S. Women’s Open was the most-streamed women’s golf event in NBC Sports history, nearly tripling its consumption from a year ago.