First day of competition was busiest since 2015 with branded products and drinks having record sales
A young, smartly dressed man is walking through the well-manicured grounds of Wimbledon, carefully carrying a couple of championship-branded plastic glasses and two half bottles of champagne. They are covered by tennis ball sleeves.
When asked how much they cost, he stops. “I don’t know actually,” he says. He looks at the credit card receipt: £92. “Well, it’s champagne,” he shrugs. “At an event like this, that isn’t bad.”