In 2023 LIV Golf expanded its schedule and added new countries to its list of stops. A few new players were added and teams began to bring in sponsors and hire staff. Hundreds of millions of dollars were passed around.
Now that the season is over, with a transfer period looming, what’s next for 2024? More of the same.
The LIV Golf League prides itself on its adaptability within professional golf’s stagnant ecosystem. The upstart circuit backed by Saudi Arabia’s Public Investment Fund can change course quickly, like a speedboat, while other tours tend to labor with their movements, like cargo ships.
Certain aspects of LIV’s product are fundamental to what they want to be: teams, an international schedule, 14 events, the shotgun start. LIV officials believe the current product is operating at just 20 to 30 percent of its potential.
The eight-event series in 2022 proved there was a market for LIV, and LIV proved it had a product to take to market. The inaugural 2023 league season showed how the team concept can be (at times) compelling, and even commercially attractive. With 22 events in its wake, LIV’s hand is on the throttle and pushing forward into the future. But how long will it survive professional golf and its current choppy seas?
From new players (and maybe even teams) to broadcast innovations, here’s what to expect when LIV Golf returns to action in 2024.