Photos: $85 hats, baby onesies highlight the best (and worst) 2024 Farmers Insurance Open merch at Torrey Pines

SAN DIEGO — The coastal theme is spread far and wide around both the merchandise tent in the fan village and the Torrey Pines pro shop at the 2024 Farmers Insurance Open.

Surfboards and palm trees are plastered all over the hats, polos, t-shirts and quarter zips for sale. There’s also an impressive amount of headcover designs that feature beach themes, California landmarks or a mix of both. Some of the items, such as a mesh-back hat with a magnet on the brim for a ball mark, will cost you as much as $85. Welcome to California, right?

Check out some of the best (and worst) gear and accessories for sale at the 2024 Farmers Insurance Open at Torrey Pines.

2024 Farmers Insurance Open merch

2024 Farmers Insurance Open merch
Merch for sale at Torrey Pines at the 2024 Farmers Insurance Open. (Photo: Golfweek)

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2024 Farmers Insurance Open merch

2024 Farmers Insurance Open merch
Hats for sale at Torrey Pines at the 2024 Farmers Insurance Open. (Photo: Golfweek)

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2024 Farmers Insurance Open merch

2024 Farmers Insurance Open merch
Hats for sale at Torrey Pines at the 2024 Farmers Insurance Open. (Photo: Golfweek)

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2024 Farmers Insurance Open merch

2024 Farmers Insurance Open merch
Hats for sale at Torrey Pines at the 2024 Farmers Insurance Open. (Photo: Golfweek)

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2024 Farmers Insurance Open merch

2024 Farmers Insurance Open merch
Hats and bears for sale at Torrey Pines at the 2024 Farmers Insurance Open. (Photo: Golfweek)

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2024 Farmers Insurance Open merch

2024 Farmers Insurance Open merch
Sign for sale at Torrey Pines at the 2024 Farmers Insurance Open. (Photo: Golfweek)

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2024 Farmers Insurance Open merch

2024 Farmers Insurance Open merch
Headcovers for sale at Torrey Pines at the 2024 Farmers Insurance Open. (Photo: Golfweek)

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2024 Farmers Insurance Open merch

2024 Farmers Insurance Open merch
Shirt for sale at Torrey Pines at the 2024 Farmers Insurance Open. (Photo: Golfweek)

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2024 Farmers Insurance Open merch

2024 Farmers Insurance Open merch
Shirt for sale at Torrey Pines at the 2024 Farmers Insurance Open. (Photo: Golfweek)

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2024 Farmers Insurance Open merch

2024 Farmers Insurance Open merch
Shirt for sale at Torrey Pines at the 2024 Farmers Insurance Open. (Photo: Golfweek)

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2024 Farmers Insurance Open merch

2024 Farmers Insurance Open merch
Shirt for sale at Torrey Pines at the 2024 Farmers Insurance Open. (Photo: Golfweek)

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2024 Farmers Insurance Open merch

2024 Farmers Insurance Open merch
Onesie for sale at Torrey Pines at the 2024 Farmers Insurance Open. (Photo: Golfweek)

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2024 Farmers Insurance Open merch

2024 Farmers Insurance Open merch
Shirt for sale at Torrey Pines at the 2024 Farmers Insurance Open. (Photo: Golfweek)

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2024 Farmers Insurance Open merch

2024 Farmers Insurance Open merch
Shirt for sale at Torrey Pines at the 2024 Farmers Insurance Open. (Photo: Golfweek)

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2024 Farmers Insurance Open merch

2024 Farmers Insurance Open merch
Shirt for sale at Torrey Pines at the 2024 Farmers Insurance Open. (Photo: Golfweek)

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2024 Farmers Insurance Open merch

2024 Farmers Insurance Open merch
Shirt for sale at Torrey Pines at the 2024 Farmers Insurance Open. (Photo: Golfweek)

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2024 Farmers Insurance Open merch

2024 Farmers Insurance Open merch
Items for sale at Torrey Pines at the 2024 Farmers Insurance Open. (Photo: Golfweek)

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2024 Farmers Insurance Open merch

2024 Farmers Insurance Open merch
Items for sale at Torrey Pines at the 2024 Farmers Insurance Open. (Photo: Golfweek)

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2024 Farmers Insurance Open merch

2024 Farmers Insurance Open merch
Items for sale at Torrey Pines at the 2024 Farmers Insurance Open. (Photo: Golfweek)

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