Stars (like Matt Fitzpatrick) are everywhere as the PGA Show is booming in Orlando this week

ORLANDO — It wasn’t long ago that many were wondering whether or not the PGA Show at Orange County Convention Center was losing its fastball.

The 2024 edition of the annual trade show, however, is proving definitively the lasting power of the show — and perhaps how important it’s become in the wake of remote working quarters and increased travel.

According to organizers from the PGA of America, some 200 exhibitors from 25 countries are on hand this year, and the event still includes a robust series of speakers and prominent guests, like 2022 U.S. Open champ Matthew Fitzpatrick and 8-time major champ Tom Watson. Attendees from 80 different countries registered for the event.

Also, while most guests come from the United States or Europe, many of the exhibitors come from China, Korea and Canada. A handful of the major golf club manufacturers still haven’t returned to the show, but many have and the floor has been an endless stream of activity.

“The PGA of America is actively sourcing more opportunities to partner with like-minded organizations, golf facilities and mission-driven individuals across Latin America, Asia, the Middle East and Africa,” said Sean D. Thornberry, Director of Global Development at the PGA of America.

Here’s a look at some of the fun:

PGA Show 2024
ORLANDO, FL – The Wanamaker Trophy on display during the PGA Show at Orange County Convention…
ORLANDO, FL – The Wanamaker Trophy on display during the PGA Show at Orange County Convention Center on Wednesday, January 24, 2024 in Orlando, Florida. (Photo by Tim Schmitt/Golfweek)

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PGA Show
ORLANDO, FL – The PGA Show at Orange County Convention Center on Wednesday, January 24, 2024…
ORLANDO, FL – The PGA Show at Orange County Convention Center on Wednesday, January 24, 2024 in Orlando, Florida. (Photo by Tim Schmitt/Golfweek)

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PGA Show
ORLANDO, FL – A presentation during the PGA Show at Orange County Convention Center on Wednesday,…
ORLANDO, FL – A presentation during the PGA Show at Orange County Convention Center on Wednesday, January 24, 2024 in Orlando, Florida. (Photo by Tim Schmitt/Golfweek)

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PGA Show
ORLANDO, FL – The lobby during the PGA Show at Orange County Convention Center on Wednesday,…
ORLANDO, FL – The lobby during the PGA Show at Orange County Convention Center on Wednesday, January 24, 2024 in Orlando, Florida. (Photo by Tim Schmitt/Golfweek)

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PGA Show
ORLANDO, FL – JANUARY 24: Acushnet Company Opening Presentation with Professional Golfer Brian Harman and American…
ORLANDO, FL – JANUARY 24: Acushnet Company Opening Presentation with Professional Golfer Brian Harman and American Sports Commentator Jim Nantz during the PGA Show at Orange County Convention Center on Wednesday, January 24, 2024 in Orlando, Florida. (Photo by Scott Halleran/PGA of America)

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PGA Show
ORLANDO, FL – JANUARY 25: PGA HOPE signage during the PGA Show at Orange County Convention…
ORLANDO, FL – JANUARY 25: PGA HOPE signage during the PGA Show at Orange County Convention Center on Thursday, January 25, 2024 in Orlando, Florida. (Photo by Darren Carroll/PGA of America)

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PGA Show
ORLANDO, FL – JANUARY 24: 7 Diamonds apparel model walks out during the Fashion Show of…
ORLANDO, FL – JANUARY 24: 7 Diamonds apparel model walks out during the Fashion Show of the PGA Show at Orange County Convention Center on Wednesday, January 24, 2024 in Orlando, Florida. (Photo by Darren Carroll/PGA of America)

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PGA Show
ORLANDO, FL – JANUARY 25: Guests sign their PGA HOPE dog tags during the PGA Show…
ORLANDO, FL – JANUARY 25: Guests sign their PGA HOPE dog tags during the PGA Show at Orange County Convention Center on Thursday, January 25, 2024 in Orlando, Florida. (Photo by Darren Carroll/PGA of America)

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PGA Show
ORLANDO, FL – JANUARY 25: Guest pose in front of the 2024 PGA Championship trophy at…
ORLANDO, FL – JANUARY 25: Guest pose in front of the 2024 PGA Championship trophy at the PGA Hub during the PGA Show at Orange County Convention Center on Thursday, January 25, 2024 in Orlando, Florida. (Photo by Darren Carroll/PGA of America)

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PGA Show
ORLANDO, FL – JANUARY 25: The Share Your Story presentation with Moderator Kennie Sims, PGA, Founder/Creative…
ORLANDO, FL – JANUARY 25: The Share Your Story presentation with Moderator Kennie Sims, PGA, Founder/Creative Director at aCouture Stacey Stewart, CEO Ebony Greens R. Shawn Summerville, and President of Jim Beatty Golf Ventures Jim Beatty on the Industry Stage during the PGA Show at Orange County Convention Center on Thursday, January 25, 2024 in Orlando, Florida. (Photo by Darren Carroll/PGA of America)

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PGA Show
ORLANDO, FL – JANUARY 24: Hampton Road apparel model walks out during the Fashion Show of…
ORLANDO, FL – JANUARY 24: Hampton Road apparel model walks out during the Fashion Show of the PGA Show at Orange County Convention Center on Wednesday, January 24, 2024 in Orlando, Florida. (Photo by Darren Carroll/PGA of America)

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PGA Show
ORLANDO, FL – JANUARY 24: Yamaha staff introduce the DRIVE H2 golf cart during the PGA…
ORLANDO, FL – JANUARY 24: Yamaha staff introduce the DRIVE H2 golf cart during the PGA Show at Orange County Convention Center on Wednesday, January 24, 2024 in Orlando, Florida. (Photo by Scott Halleran/PGA of America)

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PGA Show
ORLANDO, FL – JANUARY 24: 7 Diamonds apparel model walks out during the Fashion Show of…
ORLANDO, FL – JANUARY 24: 7 Diamonds apparel model walks out during the Fashion Show of the PGA Show at Orange County Convention Center on Wednesday, January 24, 2024 in Orlando, Florida. (Photo by Darren Carroll/PGA of America)

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PGA Show
ORLANDO, FL – JANUARY 24: A. Putnam apparel model walks out during the Fashion Show of…
ORLANDO, FL – JANUARY 24: A. Putnam apparel model walks out during the Fashion Show of the PGA Show at Orange County Convention Center on Wednesday, January 24, 2024 in Orlando, Florida. (Photo by Darren Carroll/PGA of America)

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PGA Show
ORLANDO, FL – JANUARY 24: PGA of America CEO Seth Waugh with PGA of America President…
ORLANDO, FL – JANUARY 24: PGA of America CEO Seth Waugh with PGA of America President John Lindert and NBC Sports Next Media Personality Lauren Thompson during the PGA Show at Orange County Convention Center on Wednesday, January 24, 2024 in Orlando, Florida. (Photo by Scott Halleran/PGA of America)

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PGA Show
ORLANDO, FL – JANUARY 24: Fans enter during the PGA Show at Orange County Convention Center…
ORLANDO, FL – JANUARY 24: Fans enter during the PGA Show at Orange County Convention Center on Wednesday, January 24, 2024 in Orlando, Florida. (Photo by Darren Carroll/PGA of America)

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PGA Show
ORLANDO, FL – JANUARY 24: Recruitment and Retention panel with Chief Member Officer at PGA of…
ORLANDO, FL – JANUARY 24: Recruitment and Retention panel with Chief Member Officer at PGA of America John Easterbrook Jr., Director of PGA Education Todd Sammons, Director of PGA Golf Management Programs Kyle Helms, Chair of PGA Education Committee and Direct of the PGA Golf Management Program at Sam Houston State University Dr. Rich Ballinger, Director of Recruiting Chris Kulinski, with Moderator and PGA General Manager Brian Crowell on the Industry Stage during the PGA Show at Orange County Convention Center on Wednesday, January 24, 2024 in Orlando, Florida. (Photo by Darren Carroll/PGA of America)

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PGA Show
ORLANDO, FL – JANUARY 24: Overall of the PGA Show at Orange County Convention Center on…
ORLANDO, FL – JANUARY 24: Overall of the PGA Show at Orange County Convention Center on Wednesday, January 24, 2024 in Orlando, Florida. (Photo by Scott Halleran/PGA of America)

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PGA Show
ORLANDO, FL – JANUARY 24: Long Drive Champion Kyle Berkshire talks with Methodist University students during…
ORLANDO, FL – JANUARY 24: Long Drive Champion Kyle Berkshire talks with Methodist University students during the PGA Show at Orange County Convention Center on Wednesday, January 24, 2024 in Orlando, Florida. (Photo by Scott Halleran/PGA of America)

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PGA Show
ORLANDO, FL – Annika Sorenstam chats with a staffer for deWiz Golf activation during the PGA…
ORLANDO, FL – Annika Sorenstam chats with a staffer for deWiz Golf activation during the PGA Show at Orange County Convention Center on Wednesday, January 24, 2024 in Orlando, Florida. (Photo by Darren Carroll/PGA of America)

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PGA Show
ORLANDO, FL – JANUARY 24: Former NBA Player and College Golfer at NC A&T State J.R.…
ORLANDO, FL – JANUARY 24: Former NBA Player and College Golfer at NC A&T State J.R. Smith speaks on the Golf Channel Stage during the PGA Show at Orange County Convention Center on Wednesday, January 24, 2024 in Orlando, Florida. (Photo by Darren Carroll/PGA of America)

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PGA Show
ORLANDO, FL – JANUARY 24: Grow the Game panel member and Fore the Ladies Founder and…
ORLANDO, FL – JANUARY 24: Grow the Game panel member and Fore the Ladies Founder and President Abby Liebenthal speaks on the Industry Stage during the PGA Show at Orange County Convention Center on Wednesday, January 24, 2024 in Orlando, Florida. (Photo by Darren Carroll/PGA of America)

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PGA Show
ORLANDO, FL – JANUARY 24: Fans play at the Skechers pickleball activation during the PGA Show…
ORLANDO, FL – JANUARY 24: Fans play at the Skechers pickleball activation during the PGA Show at Orange County Convention Center on Wednesday, January 24, 2024 in Orlando, Florida. (Photo by Darren Carroll/PGA of America)

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PGA Show
ORLANDO, FL – JANUARY 24: Fans and professionals enter the PGA Show at Orange County Convention…
ORLANDO, FL – JANUARY 24: Fans and professionals enter the PGA Show at Orange County Convention Center on Wednesday, January 24, 2024 in Orlando, Florida. (Photo by Scott Halleran/PGA of America)

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PGA Show
ORLANDO, FL – JANUARY 24: PGA of America Secretary Nathan Charnes answers questions during the PGA…
ORLANDO, FL – JANUARY 24: PGA of America Secretary Nathan Charnes answers questions during the PGA Show at Orange County Convention Center on Wednesday, January 24, 2024 in Orlando, Florida. (Photo by Darren Carroll/PGA of America)

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PGA Show
ORLANDO, FL – Demo Day on Tuesday, January 23, 2024 in Orlando, Florida. (Photo by Tim…
ORLANDO, FL – Demo Day on Tuesday, January 23, 2024 in Orlando, Florida. (Photo by Tim Schmitt/Golfweek)

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PGA Show
ORLANDO, FL – JANUARY 23: Demo Day during the PGA Show at Orange County Convention Center…
ORLANDO, FL – JANUARY 23: Demo Day during the PGA Show at Orange County Convention Center on Tuesday, January 23, 2024 in Orlando, Florida. (Photo by Darren Carroll/PGA of America)

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PGA Show
ORLANDO, FL – Demo Day on Tuesday, January 23, 2024 in Orlando, Florida. (Photo by Tim…
ORLANDO, FL – Demo Day on Tuesday, January 23, 2024 in Orlando, Florida. (Photo by Tim Schmitt/Golfweek)

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PGA Show
ORLANDO, FL – JANUARY 23: Folds of Honor tent during Demo Day of the PGA Show…
ORLANDO, FL – JANUARY 23: Folds of Honor tent during Demo Day of the PGA Show at Orange County Convention Center on Tuesday, January 23, 2024 in Orlando, Florida. (Photo by Darren Carroll/PGA of America)

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PGA Show
ORLANDO, FL – Demo Day on Tuesday, January 23, 2024 in Orlando, Florida. (Photo by Tim…
ORLANDO, FL – Demo Day on Tuesday, January 23, 2024 in Orlando, Florida. (Photo by Tim Schmitt/Golfweek)

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PGA Show
ORLANDO, FL – JANUARY 23: Brian Crowell, PGA, introduces the PGA Show Coaches Experience panel members…
ORLANDO, FL – JANUARY 23: Brian Crowell, PGA, introduces the PGA Show Coaches Experience panel members Trillium Rose, PGA, Jake Hutt, PGA, and Tom Henderson, PGA during the PGA Show at Orange County Convention Center on Tuesday, January 23, 2024 in Orlando, Florida. (Photo by Darren Carroll/PGA of America)

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PGA Show
ORLANDO, FL – JANUARY 23: A fan hits her shot at the Srixon driving range during…
ORLANDO, FL – JANUARY 23: A fan hits her shot at the Srixon driving range during Demo Day of the PGA Show at Orange County Convention Center on Tuesday, January 23, 2024 in Orlando, Florida. (Photo by Darren Carroll/PGA of America)

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PGA Show
ORLANDO, FL – JANUARY 23: PGA Show Coaches Experience panel member Tom Henderson, PGA speaks during…
ORLANDO, FL – JANUARY 23: PGA Show Coaches Experience panel member Tom Henderson, PGA speaks during Demo Day of the PGA Show at Orange County Convention Center on Tuesday, January 23, 2024 in Orlando, Florida. (Photo by Darren Carroll/PGA of America)

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PGA Show
ORLANDO, FL – JANUARY 23: President and COO of Dunlop Sports Americas Mike Powell, CEO of…
ORLANDO, FL – JANUARY 23: President and COO of Dunlop Sports Americas Mike Powell, CEO of PGA of America Seth Waugh, and Dan Baker, PGA during Demo Day of the PGA Show at Orange County Convention Center on Tuesday, January 23, 2024 in Orlando, Florida. (Photo by Darren Carroll/PGA of America)

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PGA Show
ORLANDO, FL – JANUARY 23: Chris Elson, PGA, instructs a fan during Demo Day of the…
ORLANDO, FL – JANUARY 23: Chris Elson, PGA, instructs a fan during Demo Day of the PGA Show at Orange County Convention Center on Tuesday, January 23, 2024 in Orlando, Florida. (Photo by Darren Carroll/PGA of America)

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PGA Show
ORLANDO, FL – JANUARY 23: Fans and Golf Professionals check out the Golf Ebikes during Demo…
ORLANDO, FL – JANUARY 23: Fans and Golf Professionals check out the Golf Ebikes during Demo Day of the PGA Show at Orange County Convention Center on Tuesday, January 23, 2024 in Orlando, Florida. (Photo by Darren Carroll/PGA of America)

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PGA Show
ORLANDO, FL – JANUARY 23: Founder of Rooted Solutions Zak Kozuchowski and Dom Scaletta check out…
ORLANDO, FL – JANUARY 23: Founder of Rooted Solutions Zak Kozuchowski and Dom Scaletta check out JumboMax Golf Grips during Demo Day of the PGA Show at Orange County Convention Center on Tuesday, January 23, 2024 in Orlando, Florida. (Photo by Darren Carroll/PGA of America)

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PGA Show
ORLANDO, FL – JANUARY 23: Fans at the Cobra Dark Speed tent during Demo Day of…
ORLANDO, FL – JANUARY 23: Fans at the Cobra Dark Speed tent during Demo Day of the PGA Show at Orange County Convention Center on Tuesday, January 23, 2024 in Orlando, Florida. (Photo by Darren Carroll/PGA of America)

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PGA Show
ORLANDO, FL – JANUARY 23: A fan poses in front of the Demo Day signage during…
ORLANDO, FL – JANUARY 23: A fan poses in front of the Demo Day signage during the PGA Show at Orange County Convention Center on Tuesday, January 23, 2024 in Orlando, Florida. (Photo by Scott Halleran/PGA of America)

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PGA Show
ORLANDO, FL – JANUARY 23: A Guide to a Golfer’s Improvement Workshop with PGA Master Professional…
ORLANDO, FL – JANUARY 23: A Guide to a Golfer’s Improvement Workshop with PGA Master Professional Tim Cusick during Demo Day of the PGA Show at Orange County Convention Center on Tuesday, January 23, 2024 in Orlando, Florida. (Photo by Darren Carroll/PGA of America)

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PGA Show
ORLANDO, FL – JANUARY 23: A Guide to a Golfer’s Improvement Workshop with PGA Master Professional…
ORLANDO, FL – JANUARY 23: A Guide to a Golfer’s Improvement Workshop with PGA Master Professional Tim Cusick during Demo Day of the PGA Show at Orange County Convention Center on Tuesday, January 23, 2024 in Orlando, Florida. (Photo by Darren Carroll/PGA of America)

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PGA Show
ORLANDO, FL – JANUARY 23: Fans and Golf Professionals watch demonstration of the HelloCaddy during Demo…
ORLANDO, FL – JANUARY 23: Fans and Golf Professionals watch demonstration of the HelloCaddy during Demo Day of the PGA Show at Orange County Convention Center on Tuesday, January 23, 2024 in Orlando, Florida. (Photo by Darren Carroll/PGA of America)

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PGA Show
ORLANDO, FL – JANUARY 23: Professional Golfer Brad Faxon speaks to fans and professionals during Demo…
ORLANDO, FL – JANUARY 23: Professional Golfer Brad Faxon speaks to fans and professionals during Demo Day of the PGA Show at Orange County Convention Center on Tuesday, January 23, 2024 in Orlando, Florida. (Photo by Scott Halleran/PGA of America)

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PGA Show
ORLANDO, FL – JANUARY 23: A fan hits his shot at the Foresight Sports driving range…
ORLANDO, FL – JANUARY 23: A fan hits his shot at the Foresight Sports driving range activation during Demo Day of the PGA Show at Orange County Convention Center on Tuesday, January 23, 2024 in Orlando, Florida. (Photo by Darren Carroll/PGA of America)

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PGA Show
ORLANDO, FL – JANUARY 23: Fans at the EOE Eyewear tent during Demo Day of the…
ORLANDO, FL – JANUARY 23: Fans at the EOE Eyewear tent during Demo Day of the PGA Show at Orange County Convention Center on Tuesday, January 23, 2024 in Orlando, Florida. (Photo by Darren Carroll/PGA of America)

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PGA Show
ORLANDO, FL – JANUARY 23: Golf Industry Professional Anil Perera tries the PuttView X glasses during…
ORLANDO, FL – JANUARY 23: Golf Industry Professional Anil Perera tries the PuttView X glasses during Demo Day of the PGA Show at Orange County Convention Center on Tuesday, January 23, 2024 in Orlando, Florida. (Photo by Darren Carroll/PGA of America)

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PGA Show
ORLANDO, FL – JANUARY 23: Fans take a selfie in front of the Demo Day signage…
ORLANDO, FL – JANUARY 23: Fans take a selfie in front of the Demo Day signage during the PGA Show at Orange County Convention Center on Tuesday, January 23, 2024 in Orlando, Florida. (Photo by Scott Halleran/PGA of America)

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