Tennis Australia are using artificial intelligence to generate videos of players speaking for a multilingual marketing boost
The Australian Open wants to use AI to generate simulated lip movements of Novak Djokovic and his fellow tennis professionals for multilingual marketing, syncing them with computer-produced voices already replicating the audio tone and pitch of players.
The foray to embrace artificial intelligence was described as “creeping me out” by one tennis commentator during the tournament’s official “demo day” on Friday.