League is in unique position to help with climate crisis, setting ambitious goal for a 50% drop in its carbon footprint by 2030
From a climate perspective, the world is in peril. It’s undeniable at this point. Today, though, there are organizations working to find solutions. But when it comes to the universe of pro sports, which has long been a source of pollution like other big businesses, where can answers be found? That’s the question those within leagues like the National Basketball Association are debating now. While the NBA has its own challenges when it comes to air travel and its carbon footprint, the league is also progressing forward with substantive changes, small and large, to assuage the climate crisis. And it’s in a unique position to do just that.
Unlike anonymous research departments or lesser-known scientific organizations, the NBA is one of the most popular outfits in the world. It’s on the minds and lips of millions of people on a daily basis. This gives it the chance to manufacture change. A point not lost on many around the league.