In December, 2023, inside a white tent erected in the parking lot of a factory, Mike Fox, TaylorMade’s senior director of product creation for golf balls stood in front of an international group of golf media members and made a bold statement.
“Over the last five years, our company has really aligned itself around being a golf ball company,” Fox said. “Back in 2017, we really took a shift and said that in five years, TaylorMade wants to be known, or goal, is to have people, when they think about TaylorMade, think about golf balls as much as they think about clubs.”
TaylorMade has been producing golf balls since well before 2017, and the brand creates woods that are as technologically advanced as any in the industry, with the Qi10 family being the third generation of TaylorMade drivers to feature a carbon fiber face. The brand’s irons are used by both of the world’s No. 1 players, Scottie Scheffler and Nelly Korda, and its wedges and putters have grown in popularity, too. Being known as a brand that offers golf balls at that level too would be no small challenge.
But TaylorMade has made massive investments in golf ball manufacturing, research and development, and logistics. The factory in Liberty, South Carolina, that Fox stood outside was TaylorMade’s North American golf ball plant where TP5, TP5x and Tour Response balls are made, boxed and shipped to North America. The company also has a factory in Taiwan, and on June 5, it opened a third golf ball plant facility, TaylorMade Golf Ball Korea, in Cheongju, South Korea.
Over the last two seasons, TaylorMade has also made big commitments to visual technologies for golf balls, including the creation of the MySymbol program, updates to the Pix design, additional colors in the Stripe balls and the unique Ink pattern. The TP5 and TP5x also received major updates for 2024, so discover how each TaylorMade ball is designed to perform and which might be the best option for your game and your budget.