World’s oldest grand slam breaks with tradition to host ‘eChamps’ as part of efforts to attract younger audience
From Hawk-Eye to AI, Wimbledon traditionalists have spent 20 years railing against the introduction of computer technology on the hallowed turf. But now the oldest grand slam in tennis is experimenting with hosting a whole tournament in a virtual world.
The 147-year-old championship is holding its first esports competition in an attempt to build a fanbase among young people.