As part of the PGA of America’s 2025 Merchandise Summit in Frisco, Texas, Golfweek spent time with a number of golf brands.

Brett Oliver, co-owner of The Bubble Lifestyle, introduced the company’s women’s apparel line, one he insists works on and off the golf course.

The group, marketed as “perfect for college gameday and fall fashion,” offers skirts, performance tops, sweaters, and pants.

The company’s new skirt style comes in two lengths and there are also new moisture-wicking and SPF performance tops.

Click here to see all videos in our Golf Merchandise Spotlight 2024 series.