As part of the PGA of America’s 2025 Merchandise Summit in Frisco, Texas, Golfweek spent time with a number of golf brands.
Katy Craft, owner of Vim Hue, spoke about the company’s patented headwear line designed for women. The Sun Goddess is the brand’s most popular product, with adjustable features and UPF 50 protection. It allows women to wear their hair in any style while staying cool and comfortable during activities.
Watch the video above to see more about the company.
And click here to see all videos in our Golf Merchandise Spotlight 2024 series.