Football Kenya Federation (FKF) has explained the lack of sufficient pitch-side branding in recent FKF Premier League matches that were beamed live on TV.In a communication in the federations portal, FKF attributed the recent changes to financial unsustainability.CS Mvurya issues key updates on Talanta City, Kasarani and Nyayo Stadia”Upon review, it has become evident that the previous approach to branding was financially unsustainable,” read part of the statement.Additionally, the federation revealed that the recent changes were due to ongoing restructuring efforts within the federation to enhance long-term sustainability and financial efficiency for their operations.##NAJAVA_MECA_8650042##The Football Kenya Federation (FKF) acknowledged concerns raised regarding the recent lack of sufficient branding during several live FKF Premier League matches. “The situation is primarily a result of ongoing restructuring efforts within the federation, which are critical to ensuring the long-term sustainability and financial health of our operations,” read part of the communiqué.Gor Mahia identify 5 positions that need strengthening in mid-season transfer windowThe federation further went on to assure Kenyans that they are engaging sponsors for cost-effective branding solutions with a well-structured, efficient, and forward-thinking frame for transparency, accountability, and tangible results for stakeholders.”We are actively engaging our sponsors and stakeholders to collaboratively address this matter and develop a long-term strategy that provides meaningful value to all parties. ##NAJAVA_MECA_8650060##While our efforts to streamline operations have faced anticipated resistance from individuals who thrived in the previous disorder, FKF remains steadfast in its resolve to restore integrity and professionalism across all facets of Kenyan football,” continued part of the communication.FKF additionally affirmed its position on transparency and accountability in the running of the league.Unsettled Ksh465 million-rated Harambee Stars midfielder misses Europa League action”Our focus remains on creating a well-structured, efficient, and forward-thinking framework for the FKF Premier League, one that prioritises transparency, accountability, and tangible results for all stakeholders,” the statement concluded.
