Liverpool to cash 71 million from Adidas

It was already known that Liverpool’s partnership with Nike would end this June, and now it’s officially confirmed which brand will supply the club’s kits from next season. Adidas will once again become Liverpool’s sponsor—for the third time in history. The previous partnerships lasted from 1985 to 1996 and 2006 to 2012. While the exact length of the new deal hasn’t been officially disclosed, reports from English media suggest a five-year contract worth 71 million euros per year—double what Liverpool previously received from the American sportswear giant.I will be there, says Klopp about returning to LiverpoolDespite being an enormous deal, it still falls short of the biggest kit deal in the Premier League. Manchester United earns 107 million per season from Adidas, having signed a ten-year extension in 2023. Liverpool’s CEO, Billy Hogan, expressed excitement over the return of the three stripes to Anfield.”Everyone at the club is thrilled about this partnership. Liverpool and Adidas have shared fantastic successes in the past, creating some of the club’s most iconic kits” said Hogan.Behold, the new champion on a roll!Adidas is the only brand to have supplied Liverpool’s kits on multiple occasions since global sportswear companies took over. Here’s a breakdown of Liverpool’s kit manufacturers over the years:Umbro (1973-1985)Adidas (1985-1996)Reebok (1996-2006)Adidas (2006-2012)Warrior (2012-2015)New Balance (2015-2020)Nike (2020-2025)Adidas (2025-?)During its previous spells wearing Adidas kits, Liverpool won three English league titles, three FA Cups, and two League Cups.##NAJAVA_MECA_8762766##

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