AFC Leopards posted a remarkable financial turnaround for the year ending December 31, 2024, recording a surplus of Ksh4,130,611.This success is attributed to a surge in sponsorship revenue, increased membership contributions, and proceeds from the club’s 60th-anniversary celebrations.Follow Our WhatsApp Channel For More News!!!The club’s total income for the period stood at Ksh143,554,052, while total expenses amounted to Ksh139,423,440. This resulted in a surplus, signaling a significant improvement in financial management and revenue generation at the club.##NAJAVA_MECA_8812237##The biggest contributor to AFC Leopards’ revenue was sponsorship income, which reached Ksh103,964,099.This was buoyed by year-round backing from Azam TV, shirt sponsors Betika, and FKF Premier League sponsors.Matchday revenue, however, declined to Ksh10,303,108, mainly due to the postponement of the highly anticipated derby and the delayed delivery of official club merchandise.Mashemeji Derby: A stage for young stars to shine, says former AFC Leopards midfielderOther key revenue streams included membership fees (Ksh6,902,800) and additional income sources, such as donations, prize money, and partnerships, which collectively brought in Ksh22,384,045.On the expenditure side, administrative costs took the lion’s share at Ksh87,033,308, followed by matchday expenses (Ksh19,165,827) and other operational costs totaling Ksh32,032,153. Finance costs stood at Ksh1,192,153.##NAJAVA_MECA_8812234##AFC Leopards’ ability to secure full-year sponsorship from Azam TV in 2024 played a pivotal role in financial stability.This, coupled with an improved FKF broadcasting rights sponsorship via KBC and Azam TV, contributed to a staggering 143% rise in sponsorship income compared to the previous year.Ingwe@60 Celebrations: A game changerThe club’s 60th-anniversary celebrations proved to be a major financial boost, generating Ksh20,203,046 in revenue.A look inside CAF stadium regulations that Kenya stadia must meet :PART 1After covering operational expenses amounting to Ksh13,424,455, the remaining Ksh6,778,591 was allocated towards salaries and allowances for the senior team, as well as supporting the youth and women’s teams.Despite the positive financial outlook, AFC Leopards still faces challenges in balancing assets and liabilities. As of December 31, 2024, the club’s net assets stood at Ksh14,573,982.However, current liabilities remain high at Ksh129,737,712, mainly comprising accounts payable and short-term obligations. The club’s current assets, including bank balances and accounts receivable, amounted to Ksh8,803,156.##NAJAVA_MECA_8813514##To ensure continued financial growth, the club treasurer, Oliver Imbenzi has outlined key strategies:Sponsorship Renewal: The club’s shirt sponsorship contract is set to expire in August 2025, with negotiations for renewal already underway. Additionally, AFC Leopards is in talks with potential new sponsors to diversify revenue streams.Matchday Revenue Enhancement: Plans are in place to improve fan engagement and promotional activities to boost ticket sales and merchandise revenue.TACTICAL ANALYSIS: Where will Shabana, Murang’a Seal battle be won?Cost Management: The club remains committed to prudent financial management to ensure sustainability.Youth Development Investment: Increased investment in youth programs will be a key focus to secure the club’s future and nurture homegrown talent.Azam Partnership Expansion: AFC Leopards intends to collaborate further with Azam Ltd through a planned decoder sales initiative, integrating sales into the club’s membership program.
