Football Kenya Federation (FKF) CEO Harold Ndege has reaffirmed the federation’s commitment to securing sponsorships and partnerships to revitalize Kenyan football.This comes just days after several brands advertised on LED screens during Kenya’s 2026 FIFA World Cup Qualifier against Gabon at Nyayo Stadium, signaling renewed corporate interest in the sport.Follow Our WhatsApp Channel For More News!!!Despite Harambee Stars’ 2-1 loss, Ndege believes the sold-out fixture and increased commercial engagement demonstrate football’s potential to transform lives, grow communities, and drive business opportunities.##NAJAVA_MECA_8823519##However, the ongoing battle against match-fixing remains a major concern. Last week, FKF suspended veteran goalkeeper Patrick Matasi from all football-related activities for 90 days due to alleged involvement in match manipulation.The decision followed the emergence of a video appearing to show Matasi discussing a deal to influence a match’s outcome.This scandal underscores the urgent need for FKF to safeguard the sport’s integrity as they work to attract investment.Kisumu All Stars players storm County Offices over unpaid duesSpeaking at the Association of Gaming Operators of Kenya (AGOK) annual executives’ gala, Ndege outlined FKF’s approach to making Kenyan football more appealing to sponsors.“We are integrating experiential activations and innovations that bring fans closer to the game,” he said.The event, attended by Betting Control and Licensing Board (BCLB) chairperson Jane Mwikali Makau and other government officials, served as a platform to discuss strategies for sustainable sports financing.##NAJAVA_MECA_8823494##“At the heart of our transformation is a commitment to transparency, accountability, and professionalism. We are establishing strong governance structures to ensure football operations are efficient, ethical, and financially sustainable,” Ndege emphasized.“Every partnership, investment, and decision within our federation is driven by a clear purpose—to grow the game with integrity and trust. We are creating a system where all stakeholders, from clubs to corporate sponsors, can operate with confidence, knowing that football in Kenya is built on fairness, excellence, and long-term sustainability.”FKFPL top scorer Ryan Ogam likely to miss remainder of season after undergoing surgeryAGOK chairman Sasa Krneta stressed the importance of fair tax policies and a level playing field to sustain the gaming industry’s contribution to sports sponsorships and government revenue.“Our promise is to represent this industry with integrity and to work hand in hand with regulators and partners like you,” Krneta stated.##NAJAVA_MECA_8823572##He further highlighted the significant financial impact of gaming companies on Kenyan sports.“In 2024 alone, we estimate that around Ksh1 billion was invested into sponsorships and CSR projects, supporting sports, health, education, and local communities.”
