In the past few decades, football clubs’ sponsors have become almost equally popular as the teams themselves. The fans – especially the nostalgic ones – will often link Inter Milan with Pirelli, Liverpool with Carlsberg, Chelsea with Samsung, AC Milan with Opel, etc.##NAJAVA_MECA_8893841##However, the craziest story about a partnership between a club and a sponsor comes from the Italian lower leagues. Namely, founded in 2012, Club Athletic Palermo made the utmost accomplishment in their brief history, reaching the fourth tier of Italian football, Serie D.Following the last game they played in which they secured the promotion, their sponsors, an escort website, presented the players with a shocking reward – lifetime premium subscriptions to their website?!Athletic Palermo have sealed promotion to Serie D.The players’ bonus? A lifetime membership to Escort Adviser, who sponsor the club 💃 https://t.co/lz8nGHtBnj— Chiacchierata Calcistica (@CCalcistica) April 28, 2025 “Now our players can finally relax… with a little extra help. This is our way of saying thank you and congratulations for an incredible season,” said the sponsor’s CEO, Mike Morra, via FootyRoom.##EDITORS_CHOICE##Everyone surrounding the club was stunned, though the team’s captain, Giuseppe Rina, tried to hide it the best he could.”We’ll never forget this day. It’s been a season full of hard work, and now it ends with a smile — and a surprise,” he said.Club Athletic Palermo may someday reach the elite rank of football on the Boot, and their players may become renowned and popular, but none of those who were involved in this club’s success will ever forget the unique reward they got from their sponsors.
