The league is exploring plans to set up a competition in Europe. But, from playing style to fan culture, it would be a clash of visions
While the multibillion dollar behemoth that is the NBA means North America is basketball’s powerhouse, the sport thrives in Europe where raucous crowds give the professional game across the Atlantic a compelling charisma while producing superstars such as Giannis Antetokounmpo, Victor Wembanyama, Luka Dončić and Nikola Jokić.
The character of professional basketball could be about to change though.