Andrea Agnelli kept on going about the unsustainability of the football ecosystem in Europe, and in the end he single-handedly managed to push Juventus to the brink of the abyss. Because although there is no doubt that the Old Lady will survive, it is quite certain that after the latest penalty, it will be years until the club stabilizes again, considering that the deduction of 15 points will leave Juve without a place in the Champions League, and therefore with large financial losses.Just because they will not play in the elite European competition, Juventus will lose at least around 80,000,000 euros, and maybe more if the sponsors turn their backs on the club, although this is not so certain, because we all know how influential the Agnelli family is, and the new first man John Elkann is the head of it.However, UEFA prize money accounts for approximately 20 percent of revenue, and this will not be easily recouped.At the moment, even the Europa League is a long way off, while the Champions League is seemingly out of reach, with Inter Milan and Roma 15 points away.John #Elkann wants to sell Juventus. The impression is that EXOR’s number one is aiming to have a clean, healthy, solid and, therefore, resalable product. We will see how much this process will cost. (Guido Tolomei) pic.twitter.com/TaWUK01jbI— 🎥 All JuveCast🎙 🏳️🏴 (@AllJuveCast) January 23, 2023 We are of course talking about forecasts here, there are many unknowns in this equation, but an analysis from 2021 showed that UEFA’s bonuses for nine seasons brought Juventus €720,000,000. On average 80,000,000 per season. In some cases even much more. Especially in recent years. Let’s say, 95,600,000 euros in the 2018/2019 season. Last year, 79,000,000 euros, the least in the last five campaigns.And that’s just UEFA awards, income from TV rights and the like. To all that, we should add income from the sale of tickets. We should not forget, in recent years they didn’t do well in Europe. For example, when they played in the finals in the 2016/2017 season, Juve collected 110,000,000 euros.And it’s not like Juve will be tumbling around in debt. They already made a financial projection for this year thinking of the scenario without the Champions League, because before the 15 points penalty they were in fourth place, on the brink basically. And then it was stated that the minimum revenue will be 443,400,000 euros. The budget will therefore exist. And it won’t be a small one. But it won’t be enough for the biggest footballers on the planet. For Cristiano Ronaldo or even Dusan Vlahovic.##NAJAVA_MECA_6961638##The Europa League would patch up the hole to some extent, it is estimated that realistically the club would have to earn around 40,000,000 euros. And that is with the sold tickets profit.Of course, the question arises whether the stadium will be full without the Champions League, will players still want to come to Juve, how the sponsors will react (Adidas has a contract of 408,000,000 euros until 2027, Allianz for 103,000,000 until 2030, but the cooperation with the company Jeep, for example, expires in 2024).It will be reflected for sure, the only question is how much. Already today, big movements in the stock market, it was difficult to determine the price of club shares. Somewhere around 11 o’clock, it stabilized at the price of 0.31 euros, that is, with a loss of an impressive 4.76 percent. This morning the share value loss was doubled.
