PACIFIC PALISADES, Calif. — You won’t find a better-stocked pro shop in the country than at Riviera Country Club. The Genesis Invitational merchandise shop has a few goodies too but could be doubled in size. It’s a wee bit claustrophobic.
But it is in the club’s pro shop where the cash register is working overtime this week. Fans are bunching up in there too in search of the distinctive ‘R’ logo and the ever-popular Riv gear. The club features a United Nations of brands and a really good mix of gear by someone who has a good eye for fashion and the latest styles.
Down the hill between the first and second fairway is the tournament merchandise shop, which also has good variety among TravisMathew, Nike, Peter Millar, Tasc, Levelwear and even local brand Bogey Boys from rapper Macklemore. Some fun T-shirts, Tiger stuffed animals and colorful caps among the top picks this week.
Here’s a look at the merchandise gear on sale this week at the tournament and the clubhouse shop.
2024 Genesis Invitational
Merchandise for sale in the pro shop at Riviera Country Club, host of the 2024 Genesis…
Merchandise for sale in the pro shop at Riviera Country Club, host of the 2024 Genesis Invitational. (Photo: Adam Schupak/Golfweek)
2024 Genesis Invitational
Merchandise for sale in the pro shop at Riviera Country Club, host of the 2024 Genesis…
Merchandise for sale in the pro shop at Riviera Country Club, host of the 2024 Genesis Invitational. (Photo: Adam Schupak/Golfweek)
2024 Genesis Invitational
Merchandise for sale in the pro shop at Riviera Country Club, host of the 2024 Genesis…
Merchandise for sale in the pro shop at Riviera Country Club, host of the 2024 Genesis Invitational. (Photo: Adam Schupak/Golfweek)
2024 Genesis Invitational
Merchandise for sale in the pro shop at Riviera Country Club, host of the 2024 Genesis…
Merchandise for sale in the pro shop at Riviera Country Club, host of the 2024 Genesis Invitational. (Photo: Adam Schupak/Golfweek)
2024 Genesis Invitational
Merchandise for sale in the pro shop at Riviera Country Club, host of the 2024 Genesis…
Merchandise for sale in the pro shop at Riviera Country Club, host of the 2024 Genesis Invitational. (Photo: Adam Schupak/Golfweek)
2024 Genesis Invitational
Merchandise for sale in the pro shop at Riviera Country Club, host of the 2024 Genesis…
Merchandise for sale in the pro shop at Riviera Country Club, host of the 2024 Genesis Invitational. (Photo: Adam Schupak/Golfweek)
2024 Genesis Invitational
Merchandise for sale in the pro shop at Riviera Country Club, host of the 2024 Genesis…
Merchandise for sale in the pro shop at Riviera Country Club, host of the 2024 Genesis Invitational. (Photo: Adam Schupak/Golfweek)
2024 Genesis Invitational
Merchandise for sale in the pro shop at Riviera Country Club, host of the 2024 Genesis…
Merchandise for sale in the pro shop at Riviera Country Club, host of the 2024 Genesis Invitational. (Photo: Adam Schupak/Golfweek)
2024 Genesis Invitational
Merchandise for sale in the pro shop at Riviera Country Club, host of the 2024 Genesis…
Merchandise for sale in the pro shop at Riviera Country Club, host of the 2024 Genesis Invitational. (Photo: Adam Schupak/Golfweek)
2024 Genesis Invitational
Merchandise for sale in the pro shop at Riviera Country Club, host of the 2024 Genesis…
Merchandise for sale in the pro shop at Riviera Country Club, host of the 2024 Genesis Invitational. (Photo: Adam Schupak/Golfweek)
2024 Genesis Invitational
Merchandise for sale in the pro shop at Riviera Country Club, host of the 2024 Genesis…
Merchandise for sale in the pro shop at Riviera Country Club, host of the 2024 Genesis Invitational. (Photo: Adam Schupak/Golfweek)
2024 Genesis Invitational
Merchandise for sale in the pro shop at Riviera Country Club, host of the 2024 Genesis…
Merchandise for sale in the pro shop at Riviera Country Club, host of the 2024 Genesis Invitational. (Photo: Adam Schupak/Golfweek)
2024 Genesis Invitational
Merchandise for sale in the pro shop at Riviera Country Club, host of the 2024 Genesis…
Merchandise for sale in the pro shop at Riviera Country Club, host of the 2024 Genesis Invitational. (Photo: Adam Schupak/Golfweek)
2024 Genesis Invitational
Merchandise for sale in the pro shop at Riviera Country Club, host of the 2024 Genesis…
Merchandise for sale in the pro shop at Riviera Country Club, host of the 2024 Genesis Invitational. (Photo: Adam Schupak/Golfweek)
2024 Genesis Invitational
Merchandise for sale in the pro shop at Riviera Country Club, host of the 2024 Genesis…
Merchandise for sale in the pro shop at Riviera Country Club, host of the 2024 Genesis Invitational. (Photo: Adam Schupak/Golfweek)
2024 Genesis Invitational
Merchandise for sale in the pro shop at Riviera Country Club, host of the 2024 Genesis…
Merchandise for sale in the pro shop at Riviera Country Club, host of the 2024 Genesis Invitational. (Photo: Adam Schupak/Golfweek)
2024 Genesis Invitational
Merchandise for sale in the pro shop at Riviera Country Club, host of the 2024 Genesis…
Merchandise for sale in the pro shop at Riviera Country Club, host of the 2024 Genesis Invitational. (Photo: Adam Schupak/Golfweek)
2024 Genesis Invitational
Merchandise for sale in the pro shop at Riviera Country Club, host of the 2024 Genesis…
Merchandise for sale in the pro shop at Riviera Country Club, host of the 2024 Genesis Invitational. (Photo: Adam Schupak/Golfweek)
2024 Genesis Invitational
Merchandise for sale in the pro shop at Riviera Country Club, host of the 2024 Genesis…
Merchandise for sale in the pro shop at Riviera Country Club, host of the 2024 Genesis Invitational. (Photo: Adam Schupak/Golfweek)
2024 Genesis Invitational
Merchandise for sale in the pro shop at Riviera Country Club, host of the 2024 Genesis…
Merchandise for sale in the pro shop at Riviera Country Club, host of the 2024 Genesis Invitational. (Photo: Adam Schupak/Golfweek)
2024 Genesis Invitational
Merchandise for sale in the pro shop at Riviera Country Club, host of the 2024 Genesis…
Merchandise for sale in the pro shop at Riviera Country Club, host of the 2024 Genesis Invitational. (Photo: Adam Schupak/Golfweek)
2024 Genesis Invitational
Merchandise for sale in the pro shop at Riviera Country Club, host of the 2024 Genesis…
Merchandise for sale in the pro shop at Riviera Country Club, host of the 2024 Genesis Invitational. (Photo: Adam Schupak/Golfweek)
2024 Genesis Invitational
Merchandise for sale in the pro shop at Riviera Country Club, host of the 2024 Genesis…
Merchandise for sale in the pro shop at Riviera Country Club, host of the 2024 Genesis Invitational. (Photo: Adam Schupak/Golfweek)
2024 Genesis Invitational
Merchandise for sale in the pro shop at Riviera Country Club, host of the 2024 Genesis…
Merchandise for sale in the pro shop at Riviera Country Club, host of the 2024 Genesis Invitational. (Photo: Adam Schupak/Golfweek)
2024 Genesis Invitational
Merchandise for sale in the pro shop at Riviera Country Club, host of the 2024 Genesis…
Merchandise for sale in the pro shop at Riviera Country Club, host of the 2024 Genesis Invitational. (Photo: Adam Schupak/Golfweek)
2024 Genesis Invitational
Merchandise for sale in the pro shop at Riviera Country Club, host of the 2024 Genesis…
Merchandise for sale in the pro shop at Riviera Country Club, host of the 2024 Genesis Invitational. (Photo: Adam Schupak/Golfweek)
2024 Genesis Invitational
Merchandise for sale in the pro shop at Riviera Country Club, host of the 2024 Genesis…
Merchandise for sale in the pro shop at Riviera Country Club, host of the 2024 Genesis Invitational. (Photo: Adam Schupak/Golfweek)
2024 Genesis Invitational
Merchandise for sale in the pro shop at Riviera Country Club, host of the 2024 Genesis…
Merchandise for sale in the pro shop at Riviera Country Club, host of the 2024 Genesis Invitational. (Photo: Adam Schupak/Golfweek)
2024 Genesis Invitational
Merchandise for sale in the pro shop at Riviera Country Club, host of the 2024 Genesis…
Merchandise for sale in the pro shop at Riviera Country Club, host of the 2024 Genesis Invitational. (Photo: Adam Schupak/Golfweek)
2024 Genesis Invitational
Merchandise for sale in the pro shop at Riviera Country Club, host of the 2024 Genesis…
Merchandise for sale in the pro shop at Riviera Country Club, host of the 2024 Genesis Invitational. (Photo: Adam Schupak/Golfweek)
2024 Genesis Invitational
Merchandise for sale in the pro shop at Riviera Country Club, host of the 2024 Genesis…
Merchandise for sale in the pro shop at Riviera Country Club, host of the 2024 Genesis Invitational. (Photo: Adam Schupak/Golfweek)
2024 Genesis Invitational
Merchandise for sale in the pro shop at Riviera Country Club, host of the 2024 Genesis…
Merchandise for sale in the pro shop at Riviera Country Club, host of the 2024 Genesis Invitational. (Photo: Adam Schupak/Golfweek)
2024 Genesis Invitational
Merchandise for sale in the pro shop at Riviera Country Club, host of the 2024 Genesis…
Merchandise for sale in the pro shop at Riviera Country Club, host of the 2024 Genesis Invitational. (Photo: Adam Schupak/Golfweek)
2024 Genesis Invitational
Merchandise for sale in the pro shop at Riviera Country Club, host of the 2024 Genesis…
Merchandise for sale in the pro shop at Riviera Country Club, host of the 2024 Genesis Invitational. (Photo: Adam Schupak/Golfweek)
2024 Genesis Invitational
Merchandise for sale in the pro shop at Riviera Country Club, host of the 2024 Genesis…
Merchandise for sale in the pro shop at Riviera Country Club, host of the 2024 Genesis Invitational. (Photo: Adam Schupak/Golfweek)
2024 Genesis Invitational
Merchandise for sale in the pro shop at Riviera Country Club, host of the 2024 Genesis…
Merchandise for sale in the pro shop at Riviera Country Club, host of the 2024 Genesis Invitational. (Photo: Adam Schupak/Golfweek)
