PALM BEACH GARDENS, Fla. — The PGA Tour has taken over management of the Cognizant Classic in the Palm Beaches, and that move can be felt in the staging of the tournament’s merchandise shop. It looks and feels just like any other Tour stop that the Tour’s Championship Management division runs. Whether that’s a good or bad thing depends on who you ask. But the merch shop is stocked with all your traditional standbys —from golf polos and caps to hoodies and pin flags. It’s very brand agnostic, which is a good thing. There’s Under Armour and Nike and Travis Matthew and johnnie-O and Tasc, and ladies will be digging the Lilly Pulitzer.
The tournament gear leans into the fame of the Bear Trap, the three-hole stretch at PGA National beginning at 15 where water and big numbers potentially loom, with an alternate logo and I’m digging the use of the tournament’s palm tree logo.
PGA National Resort, home of the tournament, features one of the top pro shops in the country. Here’s a look at some of the top merchandise items on display at the two shops during the Cognizant Classic.
Merchandise at the 2024 Cognizant Classic
Photo: Adam Schupak / Golfweek
Merchandise at the 2024 Cognizant Classic
Photo: Adam Schupak / Golfweek
Merchandise at the 2024 Cognizant Classic
Photo: Adam Schupak / Golfweek
Merchandise at the 2024 Cognizant Classic
Photo: Adam Schupak / Golfweek
Merchandise at the 2024 Cognizant Classic
Photo: Adam Schupak / Golfweek
Merchandise at the 2024 Cognizant Classic
Photo: Adam Schupak / Golfweek
Merchandise at the 2024 Cognizant Classic
Photo: Adam Schupak / Golfweek
Merchandise at the 2024 Cognizant Classic
Photo: Adam Schupak / Golfweek
Merchandise at the 2024 Cognizant Classic
Photo: Adam Schupak / Golfweek
Merchandise at the 2024 Cognizant Classic
Photo: Adam Schupak / Golfweek
Merchandise at the 2024 Cognizant Classic
Photo: Adam Schupak / Golfweek
Merchandise at the 2024 Cognizant Classic
Photo: Adam Schupak / Golfweek
Merchandise at the 2024 Cognizant Classic
Photo: Adam Schupak / Golfweek
Merchandise at the 2024 Cognizant Classic
Photo: Adam Schupak / Golfweek
Merchandise at the 2024 Cognizant Classic
Photo: Adam Schupak / Golfweek
Merchandise at the 2024 Cognizant Classic
Photo: Adam Schupak / Golfweek
Merchandise at the 2024 Cognizant Classic
Photo: Adam Schupak / Golfweek
Merchandise at the 2024 Cognizant Classic
Photo: Adam Schupak / Golfweek
Merchandise at the 2024 Cognizant Classic
Photo: Adam Schupak / Golfweek
Merchandise at the 2024 Cognizant Classic
Photo: Adam Schupak / Golfweek
Merchandise at the 2024 Cognizant Classic
Photo: Adam Schupak / Golfweek
Merchandise at the 2024 Cognizant Classic
Photo: Adam Schupak / Golfweek
Merchandise at the 2024 Cognizant Classic
Photo: Adam Schupak / Golfweek
Merchandise at the 2024 Cognizant Classic
Photo: Adam Schupak / Golfweek
Merchandise at the 2024 Cognizant Classic
Photo: Adam Schupak / Golfweek
Merchandise at the 2024 Cognizant Classic
Photo: Adam Schupak / Golfweek
Merchandise at the 2024 Cognizant Classic
Photo: Adam Schupak / Golfweek
Merchandise at the 2024 Cognizant Classic
Photo: Adam Schupak / Golfweek
Merchandise at the 2024 Cognizant Classic
Photo: Adam Schupak / Golfweek
Merchandise at the 2024 Cognizant Classic
Photo: Adam Schupak / Golfweek
Merchandise at the 2024 Cognizant Classic
Photo: Adam Schupak / Golfweek
