Patrons with deep pockets will have a new hospitality venue to experience at the 2024 Masters.
Map & Flag – the new venue off Washington Road in Augusta, Georgia, that was teased ahead of last year’s tournament – will cost a whopping $17,000 for weekly passes according to a Sports Business Journal report on Monday. Map & Flag daily passes were not sold, but tournament badges are included with the weekly pass. Similar to the course and tournament, the new venue will also not allow cell phones on property.
Augusta National chairman Fred Ridley announced the tournament’s first official hospitality program outside the gates of Augusta National before the 2023 Masters and noted how the venue, just a short walk from Augusta National’s north gate, was created to “meet the evolving expectations of our patrons and guests.”
Map & Flag is set to feature 80 TVs as part of an “expansive food hall and high-energy sports bar” with three main dining options as well as a garden and merchandise shop.
The 2024 Masters will take place April 11-14. You can find an updated field list here.