LIV Golf likes to bill itself as “golf but louder” and a new partnership takes that tagline to heart.
On Tuesday, the league announced a new multi-year deal with AEG Presents that will see the live entertainment company book musical acts and produce live concerts at LIV events around the world.
LIV prides itself on its festival-like atmosphere and events in the past have featured concerts from some massive names in music such as Zac Brown Band, Tiesto, Nelly and more.
“We couldn’t be more thrilled to join forces with LIV Golf to bring world-class entertainment to this exciting new golf league,” said Mark Norman, Senior Vice President of Global touring of Concerts West, an AEG Presents subsidiary. “This felt like such a natural fit for us, and to sit right at the intersection of sports and music will enable us to super serve an audience that’s looking for an elevated experience at LIV Golf events and tournaments.”
The league returns to action April 5-7 at Trump National Doral with LIV Golf Miami, where 2000s hip-hop star Akon will perform a live concert.