Tiger Woods’ brand, Sun Day Red, releases first drop for the public

On the Tuesday evening before the the start of the 2024 Genesis Invitational, fashionistas, trendsetters and select members of the golf media gathered in a private meeting space in Pacific Palacades, California, a few miles from Riviera Country Club for a closed-door event. Hosted by Erin Andrews, CEO David Abeles, announced the creation of Sun Day Red, a new lifestyle and golf brand in partnership with Tiger Woods.

That evening, select pieces like hoodies, polos, sweaters, golf accessories, pants, golf shoes and more we shown for the first time. Starting the next morning in his pro-am with Buffalo Bills quarterback Josh Allen, Woods has been wearing apparel, footwear, hats and golf gloves made by his company, Sun Day Red, and now many items are being made available to the public for the first time on the brand’s website, sundayred.com.

If you are looking for bargains, you can look somewhere else. Sun Day Red is positioning itself as a luxury brand that makes apparel that is at home on the course, but also in the gym, at a stylish brunch on Sunday morning or traveling. That means $75-$80 t-shirts, polos from $120 to $200.

The collection that dropped on May 1 is themed “The Hunt” and serves not only as Sun Day Red’s first offering to the public, but also a sneak peak into what we might see Tiger Woods wearing around Valhalla Golf Club in Louisville, Kentucky, next week at the PGA Championship.

Among the items are the Training Dry Hoodie, which is designed to be versatile, light and ideal for early-morning range sessions. Other items include the 3D Knit Lightweight Hoodie and the long sleeve Nebula t-shirt.