He was supposed to be Paris Saint-Germain’s big revelation, but he’s turning out to be Eintracht Frankfurt’s golden goose—one of many major sales the German club has made in recent years. Hugo Ekitike is having the season of his career in Germany, and there’s no doubt that in his second year in the Bundesliga, he is not only fully rehabilitated as a player but also a much deadlier striker than he was when PSG initially loaned him from Reims in June 2022 (before purchasing him for 28.5 million euros the following year).🚨 Eintracht Frankfurt have set Hugo Ekitike’s price tag at €80m. 🇫🇷😱🦅They paid €16.5m to PSG for the striker.(Source: @BILD) pic.twitter.com/HCmUieqbMv— Transfer News Live (@DeadlineDayLive) February 14, 2025 Experience has taught us that when Eintracht polishes or revives a player’s career, they rarely hold onto them for long—these players usually serve to fill the club’s coffers. Until 2019, when they sold Sébastien Haller to West Ham for 50 million and Luka Jović to Real Madrid for 63 million, Eintracht wasn’t widely known as a major selling club in European football. However, in the past five years, they have completely changed that reputation. Jović and Haller are no longer the club’s biggest sales. They’ve been overshadowed by Randal Kolo Muani, who moved to PSG a year and a half ago for 95 million. This winter, Omar Marmoush became the second-highest sale in club history, transferring to Manchester City for 75 million.Egyptian prince comes as the most expensive January signingAnd another massive sale is already in the works for June 2025—bringing us back to the main subject, Hugo Ekitike. Playing alongside Marmoush, the Frenchman has exploded this season. With 12 league goals, he and the Egyptian have become the second most productive duo in the Bundesliga (27 goals in total), trailing only Harry Kane and Jamal Musiala, who have combined for 31 goals. Expanding the picture to all competitions and including assists, Ekitike’s stats look even more impressive—17 goals and six assists in 31 matches. As a result, Eintracht has already set his price, and according to BILD, they are asking for 80 million from potential buyers.Careers in decline, but these PSG stars take interest in fashionThe club’s confidence in setting such a high price is based on their belief that Ekitike can become a dominant attacking force at the highest level. However, objectively speaking, no Eintracht striker has truly exploded after making the jump to a bigger club. We’ve seen how Haller struggled at West Ham (though he later thrived at Ajax alongside Dušan Tadić), how Jović flopped at Real Madrid, and even Randal Kolo Muani—despite quickly finding his form on loan at Juventus—has been a disappointment for PSG. Omar Marmoush’s fate remains to be seen.PSG’s Cameroonian son has suitors and will reluctantly have to pick the right oneFor context, Eintracht paid PSG 16.5 million for Ekitike, and with the previous loan fee included, the total cost of bringing him to Germany was 20 million. Their plan is to sell him for four times that amount, tripling their profit. The club made 170 million in pure profit from Kolo Muani and Marmoush, who both arrived as free agents. Jović was bought from Benfica for a modest 6 million, but the Portuguese club ultimately earned over 20 million from his loan fee and a 20% sell-on clause. Haller, originally purchased from Utrecht for 12 million, brought in 38 million in net profit. Jesper Lindstrøm, who was signed from Brøndby for 7 million, was sold to Napoli for 30 million in 2023. Fast-forward six months and assume Ekitike is sold for 80 million—Eintracht’s total profit from these major transfers would reach a staggering 271 million. The club’s sporting department is becoming a powerhouse in player trading.BUNDESLIGA – MATCHDAY 22Friday Augsburg – RB Leipzig 0-0Saturday Bochum – Dortmund 2-0 (2-0)/Masouras 33, 35/St.Pauli – Freiburg 0-1 (0-0)/Treu 88 pen/Stuttgart – Wolfsburg 1-2 (0-0)/Woltemade 72 – Tomas 77, Amoura 87 pen/Union Berlin – M’ gladbach 1-2 (0-2)/Ilic (p) 63 – Ullrich 10, Kleindenst 26/Leverkusen – Bayern 0-0Sunday 17.30: (1.95) Werder (4.00) Hoffenheim (3.75)19.30: (1.33) Eintr.Frankfurt (5.50) Holstein Kiel (8.50)21.30: (3.50) Heidenheim (3.45) Mainz (2.10)***odds are subject to change***
