The Portuguese star has achieved fantastic results throughout his career, setting numerous records and earning astronomical sums of money thanks to his talent. But even when he decides to hang up his boots, Cristiano Ronaldo won’t need to worry about running into financial trouble. Alongside his football career, Ronaldo has been heavily involved in business. His well-known brand, CR7, is currently valued at a staggering 850 million euros, according to research by Portugal’s Institute of Administration and Marketing. Add to that his annual 200 million salary from Al Nassr and another 150 million from sponsorship deals with companies like Nike and Louis Vuitton, and it’s easy to see how calculating Ronaldo’s income could make anyone dizzy…. and action! 🎬 I’m excited to announce UR•MARV, my new film studio with Matthew Vaughn, and can’t wait to tell you about our first movie. Coming soon! 👀 pic.twitter.com/gr8Lffhom3— Cristiano Ronaldo (@Cristiano) April 11, 2025 Beyond his talent and discipline on the pitch, it’s his smart investments that have helped him amass wealth most people can only dream of. Putting aside the fact that he’s one of the greatest footballers of all time, one could say he’s also an exceptional and versatile entrepreneur. While most people associate the CR7 brand with clothing—like his underwear, apparel, and footwear lines—it also includes fragrances and major investments in real estate (including luxury apartments and hotel chains across Europe, Asia, and Latin America), a stake in Chrono24 (a German platform for luxury watch sales), shares in Media Capital (one of Portugal’s largest media companies), and co-ownership of Vista Alegre Atlantis, a leading Portuguese porcelain and ceramics manufacturer.Ronaldo is becoming a owner of La Liga club!?Social media plays a massive role in boosting the popularity of Ronaldo’s brand. On YouTube alone, his channel has over 74.5 million followers. It’s no surprise, then, that the broadcast of a padel tournament final aired on his “UR Cristiano” platform was viewed in 130 countries.“Cristiano Ronaldo is the greatest marketing phenomenon in the history of world football. Talent, intense training, extraordinary discipline combined with unique strategic brand positioning,” says Fabio Folf, a sports marketing expert. Across all platforms, Ronaldo has over one billion followers!Hey, Portugal, you got competition! Cristiano Jr has FIVE national team options to choose fromAnother remarkable stat from the study: Cristiano Ronaldo’s name appears in an average of 22.3 million news articles globally every year. On Google, his name is searched 187 million times annually. Additionally, he is mentioned in around 4,000 books sold on Amazon and featured in 63,000 scientific articles worldwide.“Cristiano Ronaldo is not just a legend on the field—off the field, he has built an empire. His ability to turn sporting success into a global phenomenon is a clear example of how today’s athletes can strategically and exponentially build and monetize their personal brands. The combination of major revenue, a massive social media presence, and constant media impact strengthens the CR7 brand, making it not only a reference point in sports but a global marketing powerhouse that transcends borders and generates impressive numbers year after year” said another marketing expert, Bruno Brum, as reported by Marca.LA LIGA – MATCHDAY 31Friday22:00: (2.35) Valencia (3.15) Sevilla (3.25)Saturday15:00: (1.85) Sociedad (3.40) Mallorca (4.60)17:15: (1.80) Getafe (3.40) Las Palmas (4.90)19:30: (1.67) Celta (3.60) Espanyol (5.70)22:00: (8.00) Leganes (5.30) Barcelona (1.35)Sunday15:00: (2.50) Osasuna (3.25) Girona (2.90)17:15: (5.60) Alaves (3.70) Real Madrid (1.65)19:30: (2.35) Betis (3.45) Villareal (2.95)22:00: (1.67) Ath.Bilbao (3.50) Rayo Vallecano (5.80)Monday22:00: (1.15) Atl.Madrid (7.75) Valladolid (19.0)***odds are subject to change***
