The sky-blue jersey of Manchester City will continue to be produced by Puma for the next ten years. The German brand and the Manchester giant have signed an incredible decade-long deal worth around one billion euros!Puma first struck a deal with Manchester City in 2019, under which the Citizens received 75 milion annually. Now, that agreement has been extended for another ten years at an astonishing 152 milion euros, setting a new Premier League record. The previous highest deal was 103 milion euros per year, which Manchester United signed with Adidas in 2023.IF IT’S MAN CITY, IT’S PUMA 🩵 We have extended our partnership with @pumafootball, which began in 2019. This collaboration has delivered breakthrough innovation, cultural moments & commercial success, both on and off the pitch. This is a partnership built on shared values 🤝— Manchester City (@ManCity) July 15, 2025 Puma has truly invested a jaw-dropping amount into the four-time Premier League champions and treble winners, all since the German manufacturer first partnered with Manchester City.Both parties recently announced that the partnership has brought Manchester City record-breaking merchandise sales during this period. The club stated that, as of June 30, 2024, it had earned a total of 825 milion euros, with all key commercial indicators rising since teaming up with Puma.Manchester City’s new deal with Puma will run until at least 2034/35 and is valued at £100M a season [£1B total] making it the largest deal in Premier League history. 💰 [via @TyMarshall_MEN] pic.twitter.com/7hXAE6IadE— mcfc lads (@mcfc_lads) July 15, 2025 City Football Group CEO Ferran Soriano commented on the news: “We started our partnership with Puma with ambitions to challenge ourselves and push boundaries and expectations. We have done that and more over the last six seasons. Puma has seamlessly integrated into our organization, and together we have enjoyed many historic moments, delighting fans around the world.”Puma CEO Arne Freundt also briefly commented: “Puma’s partnership with Manchester City has been a tremendous success both on and off the pitch. The trophies, the perfect platform for our products, and the commercial results have been outstanding,” said the German executive.##NAJAVA_MECA_9019132##
