The PGA Tour has joined a collaboration with 12 other pro sports leagues as well as country music star Willie Nelson on a COVID-19 vaccine education initiative called “It’s Up To You.”
The Ad Council and COVID Collaborative made the announcement in partnership with the Tour, as well as the American Horse Council, Athletes Unlimited, Major League Baseball, Major League Soccer, NASCAR, the NBA and WNBA, the NFL, the NHL, the National Women’s Soccer League, the U.S. Open Tennis Championships and WWE.
Nelson is on board with a new recording of “I’ll Be Seeing You,” in which he encourages everyone to go to GetVaccineAnswers.org to learn about the latest information regarding the COVID-19 vaccines.
“In the song, I sing ‘I’ll be seeing you in all the old familiar places,’ and that’s exactly what I hope these PSAs will help do: help get Americans informed about the vaccines and one step closer to the people and moments we miss,” said the Grammy-winning musician in a statement. “I’m happy to be part of this new campaign with the Ad Council, COVID Collaborative and these sports organizations to empower millions more to get the answers they need and feel confident in getting vaccinated, like I did.”
Nelson received his COVID-19 vaccination earlier this year. He recorded this version of the song specifically for these new PSAs.
Athletes featured in the spot include Jordan Spieth.