The epic Spurs’ old stadium, White Hart Lane, had gone into legend, making space for the new, a £1billion state-of-the-art stadium built on top of the old one. Years have passed since, but a “naming-rights deal” with the “right brand, on the right money”, as chairman Daniel Levy suggested in 2019, still hasn’t been struck.🚨 Google are in talks with Tottenham over a deal for the naming rights of their new stadium.(Source: @David_Ornstein) pic.twitter.com/jq8rKnvcAH— Transfer News Live (@DeadlineDayLive) October 10, 2022 However, according to The Athletic, Tottenham are in “meaningful talks with Google over naming rights for the 62,850-capacity stadium.”Google, one of the most valuable companies in the world, has struck a number of sports partnerships in recent years. In March, the McLaren Racing Formula 1 team signed Google to its sponsorship portfolio in a multi-year deal, while the tech giant also has commercial agreements with the NBA and the MLB in the United States.##NAJAVA_MECA_6716154##The club’s average annual turnover is the fifth-best in the Premier League and Spurs already have lucrative long-term arrangements with its main shirt sponsor AIA, kit supplier Nike, plus a sleeve partnership with online car seller Cinch. But striking a naming-rights deal would boost their coffers further at a time when they continue to make solid progress on the pitch under Antonio Conte.
